Imagine you had the know-how to grow your business...

The means of connecting with your customers so they keep coming back?

We understand that your business is an extension of who you are.

It's about passion as much as it is about the blood, sweat and tears you put into it. Of course, you care about where your business is going and want to leave behind a legacy you can be proud of, but just how do you take your business to its full potential? From dealing with economic pressures to getting the competitive edge, it's going to take a little more than just gut feel to get your business to where you want it to be.

You may know your customers by name, but do you really know who they are?

How much do you know about their spending habits and how that impacts the way you run and manage your business? There could be a potential base of customers you're not reaching and don't even realise it as yet. If you were thinking of expanding your business, wouldn't it help if you knew where your customers were really coming from? Or even better, which areas present opportunity for growth and expansion? With so many businesses competing for customers, knowing the business opportunities available to you shouldn't be guesswork. Knowing exactly who your market is, could be the edge you need to take on your competition.

Complex data made easy by Market Edge™.

Introducing Nedbank Market Edge™, a web-based tool to understand so much more about your business.

"Market Edge™ draws volumes of rich data from card transactions and offers a user-friendly display to help you make more informed business decisions. Watch the video to find out how. "

Know Your Customers

Market Edge™ pulls together huge amounts of data to give you a deeper insight of your customer base. Get a breakdown by race, age, LSM or gender for a more targeted marketing approach. Understanding customer behaviour, where your customers come from and shopping patterns over time helps you make better and informed business decisions for the future.

Know Your Competition

Market Edge™ really does give you the edge over your competitors. Filter your search based on a specific industry and see how you stack up against the competition. Compare performance data to determine your best performing stores and see where you may be losing business. Market Edge helps you discover consumer markets that your competitors are missing out on and you can tap into.

Know Where You're Going

Search by town and suburb for new business opportunities and survey your stores' performance by month and year - while tracking your average transactional value. Know when your customers are spending for an accurate understanding of when you're busy and when you're not. Imagine planning your staff shifts, stock takes and promotions with this in mind?

"More than ever, big data, and being able to analyse it, is driving the future of business growth. It's fast becoming the foundation of building engaging customer relationships."

How it works


Customers with cards = Big opportunity

As these cards are used on point-of-sale machines

Big data is sourced from millions of these transactions

Which is then packaged into an easy-to-use web-based tool

Meaning more than ever big data is informing the future of business growth.


See Market Edge™ in action

"Having a tool like Market Edge™, makes you aware of facts; it's not making decisions based on a gut feel. It's analysing your market effectively and making decisions based on historical data."Ezelna Jones - Senior Marketing Manager

"The customer data I get out of Market Edge™, enables me to make some serious business decisions on how it is we approach our consumers on a daily, monthly and annual basis."Judy Gounden - Group Marketing Executive

"It's phenomenally easy to use; it's a simple application on your desktop and just the amount of information and data that you are able to retrieve instantly is great."Robby de Gouveia - Financial Manager

  • Burger King

  • Illiad Africa

  • Three Star

Some businesses using Big Data

  • Nedbank is the first bank in SA to offer a data analytics tool that records customers' shopping behaviour.

    Read the article
  • Packaging big data as a service to customers is one of the many ways Nedbank is challenging traditional business models and product offerings.

    Read the article
  • Nedbank Market Edge™ will be the catalyst for businesses staying ahead of the curve while taking their business to the next level.

    Read the article
  • Nedbank Market Edge™ tool wins top innovative banking award in the "Big Data & Analytics" category.

    Read the article

You may have seen us on the news

Nedbank Market Edge™ tool wins Best Analytics product in Africa award 2015

Find out more

EFMA Accenture Best Global Big Data & Analytics Product 2015

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Market Edge™ features in MIT case study about the use of big data in financial services published in 2016

Find out more

Team Market Edge™

Partner with our team of experts to show you how Market Edge™ can help take your business to the next level.

Talk to us

Send us your details and let us call you back to discuss how Market Edge™ can help you grow your business.

Covid-19 updates

Big data made easy with Nedbank Market Edge™

Nedbank Market Edge™ is the first and only tool in South Africa that helps you make better business decisions based on big data and smart analytics.

"So much of the world of innovation, and certainly payments, is built around data."Chris Wood - Executive Head: Emerging Payments and Strategy

Executive summary

Imagine a world where you can have a quick overview of your business performance at the click of a button. So if you are short on time and quickly need to see what has changed the most in your business, the executive summary is the place to go.

Client view

Learn how Nedbank cardholders are responding to your brand. You can get the geographic data that lets you compare areas where your transactions are coming from.

Brand and Store comparison

Look at the changes in your business by viewing information side by side. You can compare the same store over different time periods, two different stores or even two different brands.

Transactional analysis

Get the average transaction value for brands or outlets for certain hours, days of the week or days of the month.

Share of wallet

See how much of your customers wallet is spent at your business, how their spend changed over time and if they spend at your competitors.


Find out more about new and returning customers to your business, while comparing merchant loyalty against brand loyalty.