Big data made easy with Nedbank Market Edge™

Nedbank Market Edge™ is the first and only tool in South Africa that helps you make better business decisions based on big data and smart analytics.

"So much of the world of innovation, and certainly payments, is built around data."Chris Wood - Executive Head: Emerging Payments and Strategy

"There is no single resource that can reveal more about your business and give you more insight into your customers, their behaviour and their interaction with your brand."Josephine Baliah-Coelho - Head: Digital Product

"It's phenomenally easy to use; it's a simple application on your desktop and just the amount of information and data that you are able to retrieve instantly is great."Robby de Gouveia - Financial Manager

  • Nedbank drives innovation

  • What is Big Data?

  • Market edge in action


You can view card transactions from any bank and track how your stores are performing month on month or year on year.

Client view

Learn how Nedbank cardholders are responding to your brand. You can get the geographic data that lets you compare areas where your transactions are coming from.

Merchant comparison

You can compare two retail outlets or brands side by side and compare a store or brand with another store or brand.

Transactional analysis

Get the average transaction value for brands or outlets for certain hours, days of the week or days of the month.

Share of wallet

Learn more about where Nedbank cardholders are spending and what your share of total spend is in your industry.


Find out more about new and returning customers to your business, while comparing merchant loyalty against brand loyalty.

Statistics and definition

You can search for new opportunities by town and suburb by showing customers transactions and spend.