Imagine you had the know-how to grow your business...

The means of connecting with your customers so they keep coming back?

We understand that your business is an extension of who you are.

It's about passion as much as it is about the blood, sweat and tears you put into it. Of course, you care about where your business is going and want to leave behind a legacy you can be proud of, but just how do you take your business to its full potential? From dealing with economic pressures to getting the competitive edge, it's going to take a little more than just gut feel to get your business to where you want it to be.

You may know your customers by name, but do you really know who they are?

How much do you know about their spending habits and how that impacts the way you run and manage your business? There could be a potential base of customers you're not reaching and don't even realise it as yet. If you were thinking of expanding your business, wouldn't it help if you knew where your customers were really coming from? Or even better, which areas present opportunity for growth and expansion? With so many businesses competing for customers, knowing the business opportunities available to you shouldn't be guesswork. Knowing exactly who your market is, could be the edge you need to take on your competition.

Complex data made easy by Market Edge™.

Introducing Nedbank Market Edge™, a web-based tool to understand so much more about your business.

"Market Edge™ draws volumes of rich data from card transactions and offers a user-friendly display to help you make more informed business decisions. Watch the video to find out how. "

Know Your Customers

Market Edge™ pulls together huge amounts of data to give you a deeper insight of your customer base. Get a breakdown by race, age, LSM or gender for a more targeted marketing approach. Understanding customer behaviour, where your customers come from and shopping patterns over time helps you make better and informed business decisions for the future.

Know Your Competition

Market Edge™ really does give you the edge over your competitors. Filter your search based on a specific industry and see how you stack up against the competition. Compare performance data to determine your best performing stores and see where you may be losing business. Market Edge™ helps you discover consumer markets that your competitors are missing out on and you can tap into.

Know Where You're Going

Search by town and suburb for new business opportunities and survey your stores' performance by month and year - while tracking your average transactional value. Know when your customers are spending for an accurate understanding of when you're busy and when you're not. Imagine planning your staff shifts, stock takes and promotions with this in mind?

"More than ever, big data, and being able to analyse it, is driving the future of business growth. It's fast becoming the foundation of building engaging customer relationships."

How it works


Customers with cards = Big opportunity

As these cards are used on point-of-sale machines...

Big Data is sourced from millions of these transactions...

which is then packaged into an easy-to-use web-based tool...

meaning more than ever big data is informing the future of business growth.


See Market Edge™ in action

"Having a tool like Market Edge™, makes you aware of facts; it's not making decisions based on a gut feel. It's analysing your market effectively and making decisions based on historical data. " Ezelna Jones - Senior Marketing Manager

"The customer data I get out of Market Edge™, enables me to make some serious business decisions on how it is we approach our consumers on a daily, monthly and annual basis."Judy Gounden - Group Marketing Executive

"It's phenomenally easy to use; it's a simple application on your desktop and just the amount of information and data that you are able to retrieve instantly is great."Robby de Gouveia - Financial Manager

  • Burger King

  • Illiad Africa

  • Three Star

Some businesses using Big Data

You may have seen us on the news

Nedbank Market Edge™ tool wins Best Analytics product in Africa award 2015

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EFMA Accenture Best Global Big Data & Analytics Product 2015

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Market Edge™ features in MIT case study about the use of big data in financial services published in 2016

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Team Market Edge™

Partner with our team of experts to show you how Market Edge™ can help take your business to the next level.

Talk to us

Send us your details and we will get back to you to discuss how Market Edge™ can help you grow your business.