How much do you know about their spending habits and how that impacts the way you run and manage your business? There could be a potential base of customers you're not reaching and don't even realise it as yet. If you were thinking of expanding your business, wouldn't it help if you knew where your customers were really coming from? Or even better, which areas present opportunity for growth and expansion? With so many businesses competing for customers, knowing the business opportunities available to you shouldn't be guesswork. Knowing exactly who your market is, could be the edge you need to take on your competition.